Paid Social Strategy & Media Planning for B2B Brands
Helping business leaders, CMOs and marketing teams refine and optimise paid social strategies to achieve meaningful results.
Your Trusted Partner in B2B Social Media
With over 20 years of experience in B2B marketing, I’ve worked with enterprise businesses, SMEs and start-ups across Technology, MarTech, SaaS, FinTech, IT Services, and Security. I specialise in helping marketing teams and business leaders understand how to use social media to support strategic business goals.
I work closely with clients to develop strategies and media plans that align with core business objectives. From creating detailed media plans and performance forecasts to overseeing campaign delivery and reporting, I help B2B brands make the most of their media budgets and achieve measurable results.
Clients include ON24, Awin, Sitecore, Cisco, SkiBro, UST, Standard Life, Braze, Sohonet, Nectar Business, ARUP, Solidworks, Ping Identity, ABAX, Guestline, CUBE, Vertex, and KPMG.
Client Testimonials
Luke Gallichan
CCO at SkiBro
Robyn you are brilliant! Thank you for your help creating our paid media strategy, it's been a huge success and your templates have enabled us to keeping optimising it.
Kim Morris
Digital Media Lead at ON24
With Robyn’s paid social expertise, we were able to optimise our campaigns both from an audience and creative standpoint to drive +20% net new prospects and improved conversion rates.
Rory Donnelly
Account Director at LinkedIn
During our time working together across a shared B2B tech client, I was impressed by Robyn's keen attention to detail and her deep expertise and knowledge of the very latest in B2B marketing and digital media.
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