B2B paid media consultancy
Paid media strategy, audits and advisory for teams that need a clearer view of performance.
I help B2B marketing teams, agencies and business leaders understand what is working, what is wasting budget, and what needs to change across paid social and digital media activity.
20+years in B2B marketing
UK-based · Working globally
The work
Senior paid media support without the agency overhead.
With more than 20 years' experience in B2B marketing and paid media, I work with enterprise businesses, SMEs, start-ups and agencies to improve campaign strategy, media planning, forecasting, optimisation and reporting.
Explore servicesMy work typically helps teams answer:
- 01Are we investing in the right channels?
- 02Is our paid social strategy set up properly?
- 03Are our campaigns reaching the right audiences?
- 04Are we clear on what good performance should look like?
- 05Is budget being wasted through poor structure, weak targeting or unclear measurement?
- 06Do we need senior oversight across an agency or internal team?
Experience
Across B2B technology, SaaS, MarTech, FinTech, IT services, cybersecurity, manufacturing and professional services.
Client perspective
What it's like to work with Robyn.
“Robyn, you are brilliant. Thank you for your help creating our paid media strategy — it's been a huge success and your templates have enabled us to keep optimising it.
Luke Gallichan
CCO, SkiBro
“With Robyn's paid social expertise, we were able to optimise our campaigns from both an audience and creative standpoint, driving +20% net new prospects and improved conversion rates.
Kim Morris
Digital Media Lead, ON24
“Working with Robyn was great. Our digital agency relationship had gone sideways. Robyn stepped in, reset expectations on both sides and got things back on track. Her paid media expertise is deep. I'd happily work with her again.
Kristin Jacobson
Director of Global Digital, Media & Marketing Operations, UST
Need a clearer view of your paid media performance?
If you're running B2B paid social campaigns and want to understand what's working, what's wasting budget and what needs to change, get in touch.