I help B2B clients develop and implement paid social media strategies tailored to their specific business objectives. Whether the goal is to generate leads, increase brand visibility, or boost engagement, I will work with your social media and marketing teams to create a strategy that will works for your business. I can support the entire process, from defining the strategy and audience targeting, to advising on ad creative and overseeing campaign setup, ongoing optimisation and reporting.
If your paid social campaigns aren’t delivering the results you need, I can help. I offer comprehensive reviews to identify areas for improvement and uncover quick wins to boost performance. By delivering actionable insights and refining your strategy, I can help you get the most out of your paid social media investment.
LinkedIn and Meta offer powerful tools for B2B advertising, but their complexity can make it difficult to determine which features and targeting options are right for you. I help clients navigate these platforms by identifying the strategies and tactics that best align with their goals. From setting up campaigns and testing audiences to optimising for reach, engagement, and lead generation, I provide expert guidance to ensure your efforts deliver meaningful results—whether you’re new to these platforms or looking to enhance campaign performance.
Empower your team with the knowledge, skills and confidence to run successful campaigns. I deliver customised training sessions for business owners, marketing leaders, and social media managers, focusing on:
Generating leads requires more than just great content. I advise clients on best practices for B2B lead generation, from crafting compelling offers to channel selection and optimising campaign funnels. My strategies focus on driving qualified leads while maintaining cost-efficiency.
A robust media plan is essential for the success of any paid social campaign. I work with businesses to create detailed media plans and performance forecasts, helping you quantify your media investment in terms of reach, website traffic, content engagement, or lead generation.
In-house teams often overlook this step due to a lack of media planning experience. Without a media plan, it’s difficult to know whether your campaigns are performing well or delivering the results you need. I can work with you to develop a clear media plan and performance forecast to help set expectations. I can also provide templates and guidance to help you confidently forecast performance for future campaigns.
Ready to take your paid media strategy to the next level? Get in touch—I’d love to hear about your goals and explore how we can work together.
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